Prized Ferraris find their way to NOMA as Venice exhibition opens

In conjunction with the opening of the New Orleans Museum of Art’s forthcoming exhibition, A Life of Seduction: Venice in the 1700s, Ferrari of Houston, in partnership with the Ferrari Club of America, will bring New Orleans’ first Concorso d’Eleganza to the museum, as a continued celebration of the beauty, innovation, and exquisite craftsmanship of Italian design.

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The Ferrari corporation rolled out its first car in 1947. The LaFerrari, one of the company’s latest models, is a limited-edition hybrid sports car. On December 3, 2016, a LaFerrari auctioned off for $7 million, making this car the most valuable 21st-century automobile ever sold at auction. Proceeds benefitted reconstruction of parts of Central Italy affected by a series of earthquakes.

Beginning at 10 a.m. on Saturday, February 18, 2017, museum visitors will have a chance to view Ferraris on display, both vintage and new, as they line Lelong Drive leading up to the museum’s main entrance. Provided by Ferrari of Houston, featured cars will include, but are not limited to, a 458 Challenge Race Car, a 488GT3, a California T, and the LaFerrari — one of the most valuable and exotic cars in the world. Local Ferrari Club members will also participate, contributing their Ferraris to the lineup.

Families welcome! Ferrari teddy bears are up for grabs to the first 200 attending families who make a contribution to the museum, no matter the size.

The Concorso d’Eleganza is free to the public. Tickets to A Life of Seduction: Venice in the 1700s can be purchased on-site beginning at 10 a.m. Admission is $12.00 for adults, $10.00 for seniors (65+) & active military with ID, $8.00 for university students with ID, $6.00 for children (7-12).